One of Kazakhstan's largest HR providers, Manpower, announces a rebranding while retaining international standards and expert knowledge of the dynamic business environment.
In recent years, the labor market has undergone a significant transformation: digitalization, increased competition for talent, and growth in flexible forms of employment. In these conditions, companies expect speed, transparency, and service quality from HR processes, while candidates expect flexibility, security, and clear communication.
In response to these challenges, more and more companies are outsourcing personnel functions to external experts—from mass recruitment and outstaffing to HR process analytics. This allows businesses to gain quick access to talent, reduce hiring timeframes, and lower operational burdens.
From a Team of Recruiters to a Multifunctional Partner
The evolution of market demands has directly influenced the development of staffing companies. Thus, one of the key players in the Kazakhstani market, Manpower, announced a strategic rebranding in December and a transition to a new name — LavoroSolutions.
A New Name — Unchanged Commitments
The rebranding is aimed at strengthening the company’s position, reflecting its independent development path and its current scale.
The transition to the new trade name is being carried out in full compliance with the legislation of the Republic of Kazakhstan. All contractual obligations remain in force, and current projects continue to be implemented as usual by the same experienced team of professionals.
LavoroSolutions retains the fundamental international principles and partnership with ManpowerGroup, the global leader in the staffing industry. This guarantees clients and candidates access to best practices and the maintenance of the highest service quality standards.
