Market Evolution & New Opportunities
HR in the New Reality: From Global Experience to Local Solutions
April 17, 2026
Start at 12:00 PM
Hotel Kazakhstan, Elegant Hall
52/2 Dostyk Avenue, Almaty
LavoroSolutions invites you to a strategic meeting addressing local and global HR market trends, best practices, and innovative approaches.
2025 was a year of significant change for our company and the Kazakhstan market. We updated our name to LavoroSolutions, preserving 77 years of global ManGroup experience while sharpening our focus on local expertise.
This isn’t a meeting of dry presentations. We’ll discuss where the labor market is heading, how global megatrends will impact recruitment in the Republic of Kazakhstan, and why our rebranding opens new opportunities for your business.
Six presentations from leading experts, lively networking, and a reception celebrating the next chapter of our company’s development in Kazakhstan.
About the Event
Program & Speakers
12:00 – 12:30
Guest Registration, Welcome Coffee
12:30 – 12:45
Welcome Address
Nikita will welcome the guests and announce the agenda and timing.
Nikita Zotov
Operations Director, Russia and CIS
12:45 – 13:00
New Name, Enduring Commitment: The Rebranding to LavoroSolutions. Why It Matters for Your Business.
Elena will discuss the company’s development strategy in Kazakhstan under the new brand, what remains unchanged (team, quality standards, global support), and the new products we are preparing for the market.
Elena Poleschuk
Director, LavoroSolutions
13:00 – 13:20
Kazakhstani HR 2026: Trends Here and Now
Accurate data and a live perspective on how candidate behavior is changing, which salary expectations are rising fastest, and which sectors face the most acute talent shortages in Kazakhstan.
Aelita Turtaeva
Business Development Manager
13:20 – 13:50
The Global View: Megatrends Reshaping the Labor Market by 2030
Exclusive data from ManpowerGroup’s international research. What do the global HR market and Kazakhstan have in common, and what are our unique differences? (The presentation will be simultaneously interpreted into Russian).
Kaan Amac
Global Key Account Manager at ManpowerGroup
13:50 – 14:50
Lunch, Networking
14:50 – 15:10
individual motivation: theory and practice
How Maslow’s pyramid and other theories describing organizational behavior help to understand the impact of individual motivation and group dynamics on employee behavior in a company. Practical tools for managers who work in modern Kazakhstan realities.
Arman Kuibagarov
Vice President for Personnel Management, Almaty International Airport
15:10 – 15:30
Build, Borrow, Outsource: Workforce Model for Business in Turbulent Times
As the talent shortage intensifies, the “all in-house” model is becoming obsolete. Yerden Akhmetov will demonstrate how to use the Build, Borrow, Outsource strategy to optimize your workforce. We’ll cover 5 key hiring criteria, the formula for calculating the Total Cost of an Employee (TCO), and a case study showing a 27% sales growth with no increase in headcount.
Yerden Akhmetov
Co-Founder, Health Rebels LLP
15:30 – 15:50
Merch and promo items as a brand tool
In highly competitive conditions, merch does not work as a souvenir, but as a point of regular contact with the brand. Let’s look at common mistakes in using promotional products, consider the cases of international companies, discuss where merch really brings results and how to find solutions for business tasks. In the final, practical checklists and approaches to evaluating effectiveness.
Akmaral Amangalieva
Development Manager, Oasis Group of Companies, Kazakhstan
15:50 – 17:00
Buffet, Networking
Benefits
Why You Should Attend
1
Meet the Team
Connect in person with the Director and key members of the LavoroSolutions team.
2
Exclusive Insights
Access Kazakhstan-specific trends and global data from headquarters.
3
Networking
Enjoy informal conversations with company leaders over drinks and light refreshments.
4
Q&A Session
Get your questions answered directly by the Director about the future of our collaboration.
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We’ll be glad to meet you at other events by LavoroSolutions.